Ep #10: A Compelling Argument For Hourly Rates & Doing The Math With Puno

I’m so excited about this week’s guest — she’s basically a For Hire celebrity. I’m talking about web designer and digital entrepreneur Puno, who you might remember from Casey Zhang’s episode. Casey told me to check out Puno and her Do The Math spreadsheet, and I couldn’t be more glad that I did. I’ve been sending that spreadsheet to any new freelancers I know or any freelancers who want to learn how to work smarter not harder (don’t we all?).

Of course, Puno is much, much more than the creator of the Do The Math spreadsheet. She’s the founder of ilovecreatives, a platform connecting creatives through jobs, creative profiles, and education. She also co-created PeopleMap, an Instagram marketing tool where you can strategically find, grow, and track your community. On top of that, she teaches online courses via ilovecreatives and General Assembly. And as you’ll hear on today’s episode, Puno is a born storyteller — seriously, it was the easiest interview I’ve ever conducted. She just kept handing me beautiful nuggets of information on a platter. We covered a lot of ground, including:

  • How to identify burnout — and how to quantitatively fix it with a spreadsheet

  • What it’s like to launch lifestyle businesses

  • Why Puno worships at the altar of time-tracking and hourly rates

Honestly, she makes a pretty compelling argument about that hourly thing. But don’t take my word for it, hear Puno’s explanation on the pod.

Rebecca Adams